Shocking people is one of a way to give messages to people. Actual taxidermied animals with oversized needles are installed in high-traffic locations, such as parks in New York City. Oversized needles has visual similarity with spears, which is weapon to kill animals, so the purpose of the installation was to give people a thought that buying fur clothing is killing animals.
EPSON is one of the world’s largest manufacturers of computer printers that stands for high-quality printing. To maximize the strategy of high-quality, printed images go into frames in museums, where treat only great pieces.
EPSON - GALLERY
Volkswagen Caddy started as leisure activity vehicle produced by the Volkswagen Group. In this case, to promote new caddy’s increased capacity, local business brochure-advertisings are taken to aim at target consumer.
Downy’s Fabric Softener soften, freshen and protect the clothes you love. By taking an image that puppy sleeping on a stack of cozy fabric, I made all animal logos fallen into sleep.
Gold's Gym is a family of big fitness gyms where power lifters go to build their muscles up. To represent that, I brought the images of Hercules sculptures that shows extremely big and beautiful muscles, and then composited with gym equipments.
Two Roads Brewery
Two Roads Brewing company, which philosophy is derived from a poem ‘The Road Not Taken’ by Robert Frost, takes slight detour from traditions. Pub counter with a bartender and a guy drinking on a stool come with scenic background, to show the company’s philosophy.
This project is from my early sophomore year, for having fun with my Timberland boots. I put my Timberland boots inside ocean cube, so that I can show how extreme environment the boots can go through.